Odile and Douglas Benjamin creations when first launched in the US, most department stores felt that while Raoul's products were of designer quality, it was hard for buyers to decide where to place the brand as they were priced significantly lower than the other designer brands.
Created in 1985 in Terrassa by Armando Lasauca and its product range was limited to men's clothing. However it now pffers a wide range of high class and easygoing men and women casual wear. Massimo Dutti is found in most prime locations of the world fashion apparel market.